Meet the needs of direct marketers in RSS

Meet the needs of direct marketers in RSS
Copyright 2005 Korea Hrastnik

Also a provision contrary to popular opinion, RSS is actually almost except what email marketing, a powerful push factors that most satisfies the request demanding direct marketing needs. Most direct marketing reasons against RSS are in fact by most marketers RSS inadequate understanding of the results. Are] scheduled and autoresponder messages
Market already several services and software packages can be scheduled with the autoresponder messages via the RSS feed. You can receive a set of previously defined in a specific time frame, he decides to subscribe to the RSS feed your visitors a special message. Use these messages to welcome new readers your RSS feed; after you purchase your new customer appreciation, he sends additional information about the products you ordered, his price tag a couple of days, the reduction of additional products after purchase opportunity gives in. b, RSS stats
You can track the RSS actually: something your subscribers, my reading habits, their reading frequency number then your click-through rate and activity through from your feed after tracking. This is interesting by performing more RSS feed to your reader more sales... The individual content items will include the tracking of the same drive. c] target messages
RSS feeds can be dynamically generated on a per-user basis, so each message messages for direct marketing with related needs, interests and benefits to increase sales success of individual subscribers can track easily target. d, personalize your message
You can customize these feeds generate RSS feed for individual users. May include advanced personalization personalize the content and product recommendations are basic personalization includes, elements such as the name of the reader. e, capture data
Email marketers are already using opt-in form, has become the prospect as possible from as many information professionals; now use customer's name, his interests, his products, purchase cycle, his current position. Rss feeds can be used just like the RSS you fill out the forms they simple or complex opt your visitors only in access. You can also require your visitors to fill in this form on your website to work weekly e-mail magazine subscription registration or your free reports and white papers. Is good news for direct marketers marketing publishing solutions available for these features is very acceptable prices, many available rss feeds accessible to the smallest companies.

About the author.
To ROK Hrastnik RSS most lead as the best and most comprehensive guide to RSS for marketers who experts, acclaimed ? Unleash the marketing & publishing power of RSS ? author. Marketer's complete guide rss: http://rss.marketingstudies.net/index.html

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