RSS feeds and email: how we can work together?
Copyright 2005 Korea Hrastnik
Key for most marketers online e-mail is from direct marketing and communication tools, mail magazine publishing, sales messages, loyalty and use internal communication campaign among team members.
While getting spam measures in the Bill are legitimate email marketing personnel risk spam filters and spam for email acquisition itself increasingly difficult.
RSS email Exchange is 100% content delivery?
At least now, certainly is not. However, additional keys become e-mail delivery. Ignore the e-mail subscriptions for many Internet users are starting to subscribe RSS content only is most RSS world beginning to explore are.
Reach the mainstream RSS at same time tests, RSS marketing approach to start the RSS if you get the competitive advantage before its work is now the ?. Is the place to start beside the e-mail using the auxiliary content syndication as RSS channel one. However, using e-mail and RSS, you must first understand the basic relationships of some of these two tools, e-zines and blogs.
A ） relationship understanding RSS feeds, e-mail, e-zines and blogs
How are these four actually relationship, this your Internet marketing strategy it is do you mean?
The most common mistake thinking blog, email, blog advertising actually compared to many bloggers as a replacement for email. The truth does not compare comparison there ? s, just as Apple and orange.
To deliver only the RSS blog content or even in the second miss conception somehow strongly relates RSS and blogs I believe good things. The marketers at full power, communication channels, bloggers, and other side appear as RSS refuses to see the email as a result of this is a viable content delivered on one side.
Let s record straight ? the simplest possible settings. Blogs and e-zines and newsletters is "what"---, online publishing. Content side.
RSS feeds and e-mail "how to"---its content, or... How to get readers information, delivery side. RSS / email, blogs and e-zines cannot be compared directly.
Mail magazine and blog content can be delivered through both RSS and email, and no business-logical relationship, for example, blogs, rss feeds directly.
What does it mean, e-zines and blogs comparison. Blog delivers the conversation says "individual", the structure is usually written in a more personal style to some content types may include exclusive news.
E-zines, on the other hand presents complex non-linear content and structure of linear content provided you do not mix well together is more similar to magazines and newspapers carry content that has the ability to run many different content types. Include the typical magazine editorial; represents the dominant topic of editorial, mail magazine issue specific; is to support the article clearly structured to indicate secondary to the main article; most links to relevant forum topics and posts; news section; different advertising (banner ads, text ads, advertorials, etc); q & A section; featured white papers; such as.
Request to provide all of the content of complex content structures with strong and experienced editor. Do not simply in blog format, presenting effective combination of complex content like this level structure to have.
B ） integrates RSS feeds in your email marketing strategy.
If you understand these basic relationships can in fact via RSS you can integrate e-mail marketing strategy is understandable delivery to supplement e-mail as a tool for how much.
So far, here some emails and RSS using the most basic universal opportunity.
Use the announce 1 RSS e-mail is fully available on the website of your e-zine of each new issue.
2., Provides another RSS feed article instead of having your email newsletter publishing and article waits to receive e-mail newsletters become available and soon becomes your subscribers. If the same goes for the news section.
3. More content if another topic categories of e-zine publishing, provides different RSS feeds for each topic. Have regular e-newsletter elements above us another look at. Each of these elements actually become stand-alone mortgage RSS feed.
4. When do you ? re email autoresponder marketing them the very same auto attendant as RSS feeds, email, or RSS channel will allow subscribe to receive the very same content your visitors provide.
Make sure to subscribe via email if you have your own affiliate program, affiliate notification RSS feed only in your company too. All you are doing is basically duplicate RSS feeds send them via email the same content you ? re.
6. If you create a special restricted access RSS feeds to provide RSS via email to existing customers, these same update ? you're sending special notification or update.
Gets the idea to start the right they should be sufficient.
About the author.
Marketing RSS usage issues about how to implement RSS marketing mix from capture and direct all its expertise, knowledge and information marketing, PR, e-commerce, internal communication online SEO traffic generation and customer relationship management. Contains the full interview over 40 RSS marketing professionals. Click here: http://rss.marketingstudies.net/book/
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